Growing Your Brand from the Inside Out
Organizations want a powerful brand that is impossible to ignore. But what if the traditional method of hiding behind fancy logos, overused stock images, and clever sales copy is no longer enough to get people to fall in love with who you are and what you do? What if the secret to building a powerful brand is leveraging your people to tell your origin story?
I actually wore this with the hopes of meeting the CEO of Papa Johns. It went worse than it looks.
False metrics like “standing out” and “becoming known” distract us from what matters most. Being chosen.
Think about it. If Elon Musk had a new idea for a business, how many phone calls would he need to make to secure the funding? Or if JK Rowling had a new idea for a book, how many phone calls would she need to make to get a publishing deal?
None. Their phones are already ringing off the hook with offers. All they need to do is answer it. Those who are chosen do not chase opportunity. Opportunity chases them.
In this hands-on presentation, you are going to learn the three elements that exist in every successful personal brand like Tony Robbins, Oprah Winfrey, Taylor Swift, Gary Vaynerchuk and others.
Key Takeaways
- Work with the organization and the team to create and or refine the story of the organization.
- Humanize the brand by empowering the members of the organization to understand and be able to tell the companies story in a way that positions them as brand ambassadors.
- Get your entire team on the same page to build brand consistency out in the world.
- Win the hearts and minds of customers for life by building a deeper connection to the organization on a deeper level.
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Booking Information
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