Organizations want a powerful brand that is impossible to ignore. But what if the traditional method of hiding behind fancy logos, overused stock images, and clever sales copy is no longer enough to get people to fall in love with who you are and what you do? What if the secret to building a powerful brand is leveraging your people to tell your origin story?

Giving this keynote to a packed house in Boston, Massachusetts.

In the world of superheroes, a characters origin story is what allows everything else to make sense. Without it, Superman is just some nut job in a pair of tights getting in everyone’s business. It’s his origin story that adds humanity to his character. Authenticity to his message. And credibility to his journey.

Your people are the ones representing your company. When they say “we do business with those we know, like and trust” they are talking about the people within your organization. Not the logo or color scheme or tagline. And when those people understand the company’s origin story and what the company stands for, it builds the brand and culture of the organization from the inside out.

Key Takeaways

  • Work with the organization and the team to create and or refine the story of the organization.
  • Humanize the brand by empowering the members of the organization to understand and be able to tell the companies story in a way that positions them as brand ambassadors.
  • Get your entire team on the same page to build brand consistency out in the world.
  • Win the hearts and minds of customers for life by building a deeper connection to the organization on a deeper level.


This presentation is available as a keynote (30, 45 or 60 minutes) or workshop (two-hour, half-day or full-dayhalf-day or full-day)


This presentation is best for organizations interested in building a stronger brand and message within the members of their team, their clients and within their industry.


This is an engaging talk that leverages the real-life story of the organization in order to bring the team members closer to the organization and help to build the brand.

Booking Information

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What People Are Saying

Marc is relatable, he is funny, he knows what he's talking about and he has great information to share and shares it in a way that sticks with you.
Lisa Demmi
NSA Central Florida
Marc's out there doing all the right things, being the right guy, and with a heart the size of a planet. He's one of the good guys.
Chris Brogan
Speaker and Bestselling Author
Marc Ensign’s got hustle and isn't afraid to step outside his comfort zone. His journey will be fun to watch.
Tommy Walker
Global Editor in Chief, The QuickBooks Resource Center
The topic of Personal Branding and all its components you shared at NSA Central Florida today couldn't have been timed more perfectly. Lots of guidance and practical ways to build it.
Carolyn Quintin
President, Quintin and Associates, Inc.
Marc is high energy and straight forward with an understanding of what to do and what not to do. Best of all he has a different approach to marketing and realizes that the same old thing just doesn't work.
David Blake
Innovation & Creativity Trainer, Speaker, and Facilitator
You're spirit and wisdom has changed my life as a manager. Thank you.
Mark F.
Audience Member
Talk about selling out the room!! Marc did an outstanding job! The response was great! Every one of the evaluation sheets was favorable. Unheard of!
Richard Colton
His willingness to share his vision with our employees is invaluable to the growth of our company. And if you have the chance to have Marc address your business team or organization, you will not be disappointed.
John McKenna
Strategic Marketing Manager, Rackspace Hosting
Being able to take a complex concept and make it simple, fun and engaging is a gift! And Marc has it!
Jairek Robbins
Best Selling Author, Speaker and Coach
Marc ended up being the third highest ranking speaker at our conference, surpassed only by Gary Vaynerchuk and Scott Stratten. I highly recommend hiring Marc to speak at your next conference.
Anita Kirkbride
Founder, Social Media Day Halifax

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