Organizations want a powerful brand that is impossible to ignore. But what if the traditional method of hiding behind fancy logos, overused stock images, and clever sales copy is no longer enough to get people to fall in love with who you are and what you do? What if the secret to building a powerful brand is leveraging your people to tell your origin story?
In the world of superheroes, a characters origin story is what allows everything else to make sense. Without it, Superman is just some nut job in a pair of tights getting in everyone’s business. It’s his origin story that adds humanity to his character. Authenticity to his message. And credibility to his journey.
Your people are the ones representing your company. When they say “we do business with those we know, like and trust” they are talking about the people within your organization. Not the logo or color scheme or tagline. And when those people understand the company’s origin story and what the company stands for, it builds the brand and culture of the organization from the inside out.
Key Takeaways
- Work with the organization and the team to create and or refine the story of the organization.
- Humanize the brand by empowering the members of the organization to understand and be able to tell the companies story in a way that positions them as brand ambassadors.
- Get your entire team on the same page to build brand consistency out in the world.
- Win the hearts and minds of customers for life by building a deeper connection to the organization on a deeper level.
Format
This presentation is available as a keynote (30, 45 or 60 minutes) or workshop (two-hour, half-day or full-dayhalf-day or full-day)
Audience
This presentation is best for organizations interested in building a stronger brand and message within the members of their team, their clients and within their industry.
Style
This is an engaging talk that leverages the real-life story of the organization in order to bring the team members closer to the organization and help to build the brand.
